GOLF World’s largest golf management company backs global platform for golfers

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Today All Square announces beta launch of iPhone app at PGA Merchandise Show

It is interesting that strategic relationships are begin to appear in the golf world based around the leverage of social media.  They happen a lot in general business but it is always interesting when a specific market place sees a business opportunity.

In this example a “tech startup” company called All Square has teamed up with Troon which manages loads of golf course around the world and will promote this new golfer social network to its customers.

What is very interesting is that even though there are platforms out there such as facebook that offer great community based facilities, there appears to be the need for more specialist systems that tailor for the specific needs of specific types of people.  In this case golfers.

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