Radical differences in marketing and brand awareness mean that new businesses with crisp new brands and clever social media driven engagement are winning new customers. Their clean slate with no trust issues means people are keen to use them to the detriment of many house hold names. So what is a clean slate brand?
Branding is very much about making people aware of your business where ever they may be. But branding is not just about selling. Your brand must represent all of your virtues, even handling complaints.
A simple definition of what successful businesses should do on social media is elusive. Once you have a simple explanation you can begin to take part with at least a chance that it will be time well spent.